society in a short time. If you understood its 
dynamics, you would choose to eliminate it as soon 
as possible. TV changes the sensory and psychic 
life. It is an oriental form of experience, giving people 
a sombre, profound sense of involvement.

G.E. Stearn, “A Dialogue—Marshall McLuhan and 
G.E. Stearn,” in McLuhan: Hot & Cool , edited by G.E. 
Stearn, (New York, 1967), p. 291.